![]() Culturally, that’s what the tradition is. “Our customer base already cooks at home every day. “I don’t think that the scale or the volume is there yet to make that investment,” he said. Meal kits are not available at this time, but they are something the company is exploring, Jorge said. They also have packaged meals that customers can grab to take home. The stores have full buffet-style restaurants where customers can get breakfast, lunch or dinner. “I think that the desire to experience more international flavors or cuisines or dishes is also fueling a lot of our growth,” he said.Ĭompare Foods offers both full meals and grab-and-go items. Jorge said as people watch cooking shows featuring different spices and different recipes from various cultures, Compare Foods is where Charlotte customers can go to find those ingredients. That’s where a lot of our growth has been.”Ĭompare Foods’ prepared foods also is an area of growth. ![]() I think a lot of our growth is expanding to more traditional customers, to the American customers, who realize that there’s value and freshness and quality in our produce and our meat departments. “We’re getting a lot more than the Hispanic customer in those areas. “We’ve worked really hard to establish a good reputation throughout the entire city with our fresh produce and our fresh meat departments,” Jorge said. “We specialize in Latino products and import a lot of products from Central and South America and the Caribbean,” he said.Ĭompare Foods’ strengths include its large produce and meat departments. Compare Foods opened its first store in 1989 and arrived in North Carolina in 2004, Jorge said. Operating about 45 stores across the country, Compare Foods has 24 stores in North Carolina, with six in Charlotte. ![]() Each supermarket in the group is individually owned by an Aurora member. Born and raised in the grocery business, Omar Jorge has followed in his family’s footsteps and now is a partner in Compare Foods and chairman of Aurora Grocery Group.Ĭompare Foods is a subsidiary of Aurora, which is an umbrella holding company.
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